Gen-Y & Facebook: Millennial Branding in the Workforce

Posted: June 4, 2012 in Entertainment/Media, Life As We Know It!, Youth Culture & Trends
Tags: , , , , , , , , ,
Thanks to new data from Millennial Branding and of over 50 million facebook data-points, they’ve discovered interesting nuggets into the social networking lives of 18 to 29 year-olds.  Even though they are primarily using facebook to keep up with family and friends, they’re also using their facebook profiles as an extension, or branding, of their professional lives.  

Here’s a few things that stood out in Carter’s article;

  • 64 percent of so-called generation y fails to list their employer on their profiles, yet they add an average of 16 coworkers each to their friend group.
  • Young people are using Facebook for personal over professional reasons, yet they are ‘friending’ their co-workers
  • 80% of gen y list at least one school entry on their Facebook profiles, while only 36 percent list a job entry. They define themselves by their colleges instead of their workplaces.
  • *10% work/have worked for a Fortune 500 company *(added by me!)
  • They spend an average of just over two years at their first job. They are job hopping multiple times in their careers.
  • Only seven percent of gen y work for a Fortune 500 company because startups are dominating the workforce for this demographic in today’s economy. If large corporations want to remain competitive, they need to aggressively recruit gen y workers. Gen y will form 75 percent of the workforce by 2025 and are actively shaping corporate culture and expectations. Big corporations can’t afford to be left behind.
  • “Owner” is the fifth most popular job title for gen y because they are an entrepreneurial generation. Even though most of their companies won’t succeed, they are demonstrating an unprecedented entrepreneurial spirit. Companies need to allow gen y’ers to operate entrepreneurially within the corporation by giving them control over their time, activities and budgets as much as possible.
  • The travel and hospitality industry hires the most gen y candidates now because young people are having trouble getting internships and jobs so they turn to bar-tending and waitressing jobs.
  • The U.S.military is the largest gen y employer overall, and Deloitte is the largest corporate employer. Companies such as Walmart and Starbucks ranked high and should focus on training their in-store workers to become corporate employees when they graduate.
  • 64 percent of so-called generation y fails to list their employer on their profiles, yet they add an average of 16 coworkers each to their friend group.

Gen Y needs to be aware that what they publish online can come back to haunt them in the workplace. Gen y managers and co-workers have insight into their social lives, which could create an awkward workplace setting or even result in a termination,” ~Dan Schawbel, Founder of Millennial Branding~


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