If you spend any amount of time on the web, then you’ve likely heard of Pinterest, but what exactly is this latest social media fad?  In a nutshell, it’s kinda like a giant, visual cork board where you can ‘pin’ various photos and images you come across online, and from your own personal collection.  Say for example you’re looking for wedding photo ideas and you come across some great images…you simply click and ‘pin’ them on your board, or you can save them to add later.  You can also keep your pinterest board private, or can share them with the friends and the online community.

For a much better explanation of the Pinterest phenomenon, you can check out the following resources;
ReadWriteWeb article: What’s the Point of Pinterest?
Infographic Labs infograph: What is Pinterest?
Seetio and Geek’s Room infograph: Why Should We Be Interested?

As well, you can check out (below) the brief overview Youth Ministry Media‘s Kolby Milton posted last week on the Power of Pinterest (with yet another infograph!).  By the end of all this, you should be a ‘Pinterested’ expert!

[infographic] Pinterest Data You Can’t Ignore

Posted on Apr 18, 2012

Here are a few things that stand out about this infographic on pinterest.
1. Visually above everyone else.  I do see the potential of this in youth ministry.  Especially, when it comes to Bible reading/memorization.  I love being able to see what other youth groups are doing, and then pinning them to save for later.
2.  80% of pins are repins.  Think about that for a second.  That is huge.  How often are your tweets retweeted?  If you pin something there is a huge chance that it will be repinned.  I have seen this with my pinterest account.  Something will get pinned 10-15 times by random people.
3.  47% of the demographic is between 18-34.  Again, the millennials are leading the charge here.  Churches who want to reach these demographics have to start thinking differently.

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