The Kony 2012 Kraziness

Posted: April 23, 2012 in Social Justice/missions
Tags: , , , ,

By now, most of us have heard about the Invisible Children‘s “Kony 2012 Campaign“, as well as all the controversy surrounding it.  Many say it failed in its attempt to over-simplify a very complex and brutal issue, while many others celebrated the fact that, if nothing else, at least it raised awareness and called people to action.

In just six days…yes…six days, Kony 2012 was viewed more than 100,000,000 times, which was 3 days faster than the previous record-holder, Susan Boyle of Britain’s Got Talent, according to

So what led to the video’s quick shot to success?  Maybe it was Oprah tweeting about it to her mass followers (which accounted for a 9 million view spike in one day!), maybe it was cause-oriented youth who hopped on the wagon, maybe it was the facebook juggernaut of social media express, or perhaps it was the sense of in-justice felt by most of us as we watched and learned about a sadistic warlord and his malicious reign of terror.  There are many theories, but here’s some stats as to the rise of the Kony 2012 phenomenon;


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